I never had sisters but being married has really openned my eyes to the crap that women face in the magazines and the damage that it can do to beautiful women. I’m a big fan of dove and their whole “Real Beauty” campaign. At the end of the day it may just be another money making thing, but God bless em. If you’re going to advertise, this is the way to do it. Make us feel good before we buy the product as well as after. It seems that everyone else takes the opposite approach. “You’re ugly, buy our stuff to make you pretty.” Dove is saying, “We understand and appreciate YOU. Feel good about how YOU are. And buy OUR stuff out of recognition of that.”
This is actually Jessica… Shae is logged in here and I don’t want to jack with is login. I’ll just say that the video is profound and I wish every woman I know could see it. Seriously.
I never had sisters but being married has really openned my eyes to the crap that women face in the magazines and the damage that it can do to beautiful women. I’m a big fan of dove and their whole “Real Beauty” campaign. At the end of the day it may just be another money making thing, but God bless em. If you’re going to advertise, this is the way to do it. Make us feel good before we buy the product as well as after. It seems that everyone else takes the opposite approach. “You’re ugly, buy our stuff to make you pretty.” Dove is saying, “We understand and appreciate YOU. Feel good about how YOU are. And buy OUR stuff out of recognition of that.”
This is actually Jessica… Shae is logged in here and I don’t want to jack with is login. I’ll just say that the video is profound and I wish every woman I know could see it. Seriously.
In fact… I fully intend to blogjack this.